Digi-Key Expands Local Presence into Israel and Russia

THIEF RIVER FALLS, Minnesota, USA - March 13, 2013

Global electronic components distributor Digi-Key Corporation, the industry leader in electronic component selection, availability and delivery, today announced its expanded presence into Israel and Russia with a dedicated local sales and customer support. Digi-Key also announced today the opening of its European sales and support office in Munich, along with the appointment of three additional EMEA regional sales directors.

"Our expanded presence into Israel and Russia will support Digi-Key's traditional customer base along with an increasing number of Production Business accounts requiring higher-volume orders and more sophisticated supply chain capabilities," said Kris Haggstrom, vice president, strategic customer development, EMEA and Asia Pacific, at Digi-Key. "To meet this growing demand, we are pleased to announce the appointment of senior-level sales directors like David Mahal who will play a key role in Digi-Key's global growth."

David Mahal – Sales Director, Israel and Russia

David Mahal was the first of several sales directors hired to address a growing need for local representation in the EMEA region. He joined Digi-Key in June 2011 and provides local representation for a rapidly expanding customer base in Israel and Russia. Mahal is focused on building supplier relationships, attracting new customers, and increasing awareness of Digi-Key's Prototype to Production® business distribution model.

Mahal's extensive electronic component distribution industry experience is a valuable addition to the Digi-Key team, and equips him to foster company growth in Israel, Russia, and throughout the Middle East. With solid local relationships, Mahal is able to serve the unique needs of these regions by educating customers on Digi-Key's industry-leading product selection and efficient delivery services.

"The Middle East and Russia are markets poised for incredible growth and expansion as we build upon our already solid customer base," Mahal said. "We have local resources available in local time zones and local languages. Also, we have hundreds of thousands of in-stock products available to ship to Israel six days a week, delivered door-to-door in less than five days."

Local Technical Support and Customer Service Resources

Digi-Key has a full-time Field Application Engineer in place to support Israeli customers and a customer support center in Haifa, Israel. The local team includes eight dedicated customer service professionals today and based on anticipated regional growth, the company is planning to announce additional hires later this year.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.